West Africa Manager

The area: Marketing

The BetOnMarkets Marketing team is responsible for marketing the company’s exceptional service to current and prospective Clients on a worldwide basis. Our approach is to embrace the strength of our products to drive marketing programs that are entrepreneurial, disciplined, and data-driven.

The Marketing Department’s efforts are predicated on optimizing the CLV>CPA equation. As such, all of our marketing efforts are tested, data-driven, and assessed with in-depth quantitative analysis. Additionally, our marketing relies on having an in-depth understanding of our clients and their needs derived from research and analysis.

The role: West-Africa Manager

As a Manager for the West Africa region, you will be responsible for driving BetOnMarkets’ Client acquisition efforts in Nigeria and a number of other West African countries. You will identify and implement a variety of marketing tactics and use data-driven analysis to determine the effectiveness of your campaigns. You will be accountable for maximizing the number of Clients acquired while maintaining target CPAs.

Responsibilities:

1. Conduct qualitative and quantitative analysis to gain in-depth understanding of the Clients within your region;
2. Identify specific marketing tactics that are likely to yield optimal results;
3. Test these tactics and assess results via data-driven analysis;
4. Refine and optimize as needed to achieve new account and CPA goals;
5. Clearly communicate marketing strategy and results to top management.

Requirements:

* Experience in online/consumer Direct Marketing managing complex and significant marketing acquisition programs.
* Experience with setting up companies in Nigeria, including legal and tax considerations, is preferred. Some management experience is also preferred.
* Industry experience in online trading/investing, online gaming, payments, financial services, e-commerce, or other relevant industries is highly desired.
* Excellent proven analytical capabilities; passion for analyzing products, customers and market dynamics as well as a strong aptitude for determining the optimal way to position products in the market.
* Outstanding written and oral communication skills as well as excellent organizational skills.
* Motivated, self-starter, able to work independently from Nigeria.
* Integrity and self-discipline.

Please apply online at http://jobs.betonmarkets.com